Belay Buzz

Dr. Abby Herzig

Chief Executive Officer and Co-Founder
Dr. Abby Herzig developed her career around the drive to understand and help children in need. After receiving her doctorate degree in clinical psychology, she continued to study child development and parent-child mental health at NYU Medical Center and Columbia University. An extension of her work with children, Abby is actively involved with UNICEF, serving on the New York Steering committee for UNICEF’s NextGen. She has traveled to South East Asia and Africa visiting hospitals, schools, and orphanages, advising UNICEF on child development and proper interventions for children and families at risk. As a result of her global work with children, Abby was asked to join the Innovators Program at the world-renowned Sick Children’s Hospital in Toronto. Driven by her passion to help children, and a parent of a child with life-threatening food allergies, Abby was inspired to create Belay and find solutions for the unmet needs of children and families affected by the food-allergy epidemic.

Posts by this Author

Style your Epi

Style Your Epi

Last week, with great anticipation, Team Belay launched the #StyleYourEpi campaign. It’s no secret that for these children, among the...

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food allergies in babies

Belay is Born!

Seven years ago, when I sent my now 9-year-old-son to his first day of preschool, I realized that for parents...

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