no sesame. we got this.
Belay's Mission
Belay is a healthcare company dedicated to finding solutions for the unmet needs of children and families affected by life-threatening food allergies.
Belay wants to change the way we live with food allergies.
A Partnership For Change
Belay and The Elijah-Alavi Partnership
Belay partnered with the Elijah-Alavi foundation to create the gold standard in food allergy training. Belay proudly donates a portion of all training proceeds back to the Elijah-Alavi Foundation.

Meet Our Team
The Belay team is made up of allergists, pediatricians, psychologists, psychiatrists,
dieticians, nutritionists, engineers, designers, and experts in early childhood education.
But most importantly, we are parents of children with food allergies.

Dr. Abby Herzig
Chief Executive Officer and Co-Founder

Sam Herschkowitz, MD
Chairman and Co-Founder

Deborah Adler
Creative Director

Eric Freitag
Product Director
We are committed to protecting those living with food allergies.
Advisory Board
Elise Bates
Free From Market
End Allergies Together (E.A.T)
Kate Groff, MSN, RN, FNP-BC
Nurse Practitioner, Pediatrics
Payel Gupta, MD
Allergist & Immunologist
Ruchi Gupta, MD
Pediatrician
Northwestern Feinberg School of Medicine
Tammi Hatch
Health Coordinator Head Start / Early Start
Brian Murray, MD
NYS Medical Society
Syed Shahzad Mustafa, MD
Allergy Immunology & Rheumatology, Rochester General
Carina Venter, RD
Associate Professor of Pediatrics, Allergy/Immunology Children’s Hospital Colorado and University of Colorado Denver School of Medicine.