no sesame. we got this.
Belay's Mission
Belay is a healthcare company dedicated to finding solutions for the unmet needs of children and families affected by life-threatening food allergies.
Belay wants to change the way we live with food allergies.
Meet Our Team
The Belay team is made up of allergists, pediatricians, psychologists, psychiatrists,
dieticians, nutritionists, engineers, designers, and experts in early childhood education.
But most importantly, we are parents of children with food allergies.
Dr. Abby Herzig
Chief Executive Officer and Co-Founder
Sam Herschkowitz, MD
Chairman and Co-Founder
Deborah Adler
Creative Director
Eric Freitag
Product Director
We are committed to protecting those living with food allergies.
Advisory Board
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Seymour Fein, MD
Chairman of the Advisory Board
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Elise Bates
Business and Marketing Consultant; CoFounder of End Allergies Together (EAT); Free From Market
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Theresa Cerulli, MD
Chief Medical Officer of ADD and Wellness Centers
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Douglas Eckrote, MBA
Senior Business Advisor Uline
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Ross Garland
Global Strategic Marketing
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Payel Gupta, MD
Allergist & Immunologist
Co-Founder & Chief Medical Officer for CLEARED -
Ruchi Gupta, MD, MPH
Professor of Pediatrics Northwestern Feinberg School of Medicine
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Tammi Hatch, RN
Health Coordinator for Peace-Headstart Daycare Center
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Charisse Hunter, RN
Chief Nursing Officer and Clinical Operations Officer at Cityblock Health
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Donna Mazyck, MS, RN
School Health Consultant
Former Executive Director,
National Association of School of Nurses -
Brian Murray, MD
New York State Medical Society
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Syed Shahzad Mustafa, MD
Allergy & Immunology, Department Rochester General Hospital
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Amy Sing, MD
Chief Medical Director,
Girl Scout Camps of Western Washington State -
Carina Venter
Associate Professor Department of Pediatrics. Division of Allergy & Immunology
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Tom Wascher, MD
Neurosurgeon and Entrepreneur